The San Bushmen believe that the African Baobab is a symbol of life as it provides communities across the savannah with basic needs such as shelter, food and water. This is why it has become known as the Tree of Life. The Baobab tree can thrive in landscapes where little else can survive.

Much like the Baobab, AFS is centred on providing the best possible risk adjusted returns. Our roots date back to 1991 and our independence and heritage provide assurance that we are here to stay, and will be with you through all the seasons. We provide the reassurance of long-standing business satisfaction, and years of feedback from clients who’ve become friends. The branches and structure of our business ensure that we carefully provide for and personalise all your wealth and investment needs.

Every family is unique and should be treated as individuals. So we make it our business to know who our clients are, to be able to provide the best advice, with integrity and transparency. 

As the branches of the Baobab converge, so we provide a meeting point for people from different walks of life, with divergent interests, but with one goal in mind: to create, develop and nurture a long term blueprint for wealth creation.

Like the Baobab, our investment philosophy is enduring and considered. Our process is founded upon the solid stature of the tree itself. Firstly, we look at your roots or your foundation as this maps out the current risks we would need to assess and build the groundwork for the most appropriate method to build your wealth. Our specialist, multiple advisory approach provides expert structure to short and long term investment planning so that we consistently help our clients to grow their wealth for prosperity, and more.

We have built wisdom from generations of experience. Our steadfast foundations provide a solid wealth management framework that allows our clients and their families to not only grow, but flourish.

AFS.
Rooted in prosperity.